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DASSARIS

Jacquemus Returns to the Picasso Museum for His Next Paris Show

For his next runway show, Simon Porte Jacquemus is returning to a place already embedded in the brand’s visual and cultural memory: the Picasso Museum in Paris.


For his next runway show, Simon Porte Jacquemus is returning to a place already embedded in the brand’s visual and cultural memory: the Picasso Museum in Paris. Scheduled for January 25, at the close of the Paris men’s shows and on the eve of Paris Couture Week, the presentation marks a deliberate return to the venue that hosted Jacquemus’ Spring 2018 show, La Bomba. The choice reinforces the designer’s long-term relationship with the institution and reflects a broader strategy of aligning fashion with established cultural landmarks. According to the house, Simon Porte Jacquemus maintains a close connection with the Picasso Museum, as well as with the wider art world. Over the years, Jacquemus has consistently favored enduring collaborations with cultural institutions, a direction illustrated by previous shows and events staged at the Château de Versailles, the Fondation Maeght, and Casa Malaparte in Capri. The return to the Picasso Museum also follows the designer’s most recent Paris show, held last June at Versailles, where Jacquemus presented his collection in the palace’s Orangerie. That setting continued a pattern of selecting venues with architectural and historical weight, rather than treating location as a purely visual backdrop. Housed in the Hôtel Salé, a mansion built between 1656 and 1659, the Picasso Museum is considered a prime example of Mazarin architecture. Its sculpted ornamentation and grand staircase—often compared to Michelangelo’s work for the Laurentian Library in Florence—offer a structured, monumental environment that contrasts with the more open landscapes that have defined some of Jacquemus’ most widely circulated shows. Those earlier presentations took place in striking outdoor locations, including a lavender field in Provence, a salt mine, and a wheat field at peak harvest. Each setting contributed to the brand’s visual identity, emphasizing scale, clarity, and strong imagery. More recently, however, Jacquemus has shown an interest in restraint and proximity. In January 2025, the designer presented a show for just 40 guests inside the private Paris apartment of Auguste Perret. The Art Deco interior, defined by oak paneling and exposed concrete columns, marked a shift toward intimacy and architectural focus. The upcoming return to the Picasso Museum suggests a balance between these two approaches. Central, historically significant, and architecturally defined, the venue offers both visibility and control—qualities that align with Jacquemus’ evolving approach to staging fashion within cultural spaces rather than outside them. With this choice, Jacquemus continues to position the runway not as a temporary installation, but as a dialogue with place, architecture, and institutional history—one that unfolds over time rather than seeking novelty for its own sake.
The Picasso museum courtyard. Chloe Vollmer-Lo/Courtesy of Picasso Museum


Scheduled for January 25, at the close of the Paris men’s shows and on the eve of Paris Couture Week, the presentation marks a deliberate return to the venue that hosted Jacquemus’ Spring 2018 show, La Bomba. The choice reinforces the designer’s long-term relationship with the institution and reflects a broader strategy of aligning fashion with established cultural landmarks.


According to the house, Simon Porte Jacquemus maintains a close connection with the Picasso Museum, as well as with the wider art world. Over the years, Jacquemus has consistently favored enduring collaborations with cultural institutions, a direction illustrated by previous shows and events staged at the Château de Versailles, the Fondation Maeght, and Casa Malaparte in Capri.


The return to the Picasso Museum also follows the designer’s most recent Paris show, held last June at Versailles, where Jacquemus presented his collection in the palace’s Orangerie. That setting continued a pattern of selecting venues with architectural and historical weight, rather than treating location as a purely visual backdrop.


Housed in the Hôtel Salé, a mansion built between 1656 and 1659, the Picasso Museum is considered a prime example of Mazarin architecture. Its sculpted ornamentation and grand staircase—often compared to Michelangelo’s work for the Laurentian Library in Florence—offer a structured, monumental environment that contrasts with the more open landscapes that have defined some of Jacquemus’ most widely circulated shows.


Those earlier presentations took place in striking outdoor locations, including a lavender field in Provence, a salt mine, and a wheat field at peak harvest. Each setting contributed to the brand’s visual identity, emphasizing scale, clarity, and strong imagery.


More recently, however, Jacquemus has shown an interest in restraint and proximity. In January 2025, the designer presented a show for just 40 guests inside the private Paris apartment of Auguste Perret. The Art Deco interior, defined by oak paneling and exposed concrete columns, marked a shift toward intimacy and architectural focus.


The upcoming return to the Picasso Museum suggests a balance between these two approaches. Central, historically significant, and architecturally defined, the venue offers both visibility and control—qualities that align with Jacquemus’ evolving approach to staging fashion within cultural spaces rather than outside them.


With this choice, Jacquemus continues to position the runway not as a temporary installation, but as a dialogue with place, architecture, and institutional history—one that unfolds over time rather than seeking novelty for its own sake.

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