Resort 2027: When Global Luxury Turns Its Gaze Toward America

Dior Cruise 2025. Photo courtesy of Getty Images.

There are seasons that travel the world — and others that redefine it. Resort 2027 belongs firmly to the second category. Instead of wandering across continents, fashion’s major houses are concentrating their energy on two cities that continue to shape global culture: Los Angeles and New York.

For years, cruise collections were synonymous with distance — a passport stamp, a cinematic location, a new backdrop for every runway. But the upcoming season shifts the center of gravity. Luxury’s strongest players are choosing the United States not as an exception, but as a statement: this is where influence is accelerating, where clients are returning, and where fashion wants to be seen.

Dior Finds Its Moment in Los Angeles

Jonathan Anderson’s first cruise collection for Dior will unfold on May 13 in Los Angeles — a location that captures both the brand’s long-standing dialogue with American glamour and its renewed investment in the region. The recent opening of Dior’s sculptural Peter Marino–designed flagship on Rodeo Drive sets the tone: California is not a backdrop but a strategic landscape, a place where aesthetic and cultural production intersect naturally.

With Anderson stepping into his inaugural cruise season, this show becomes more than a presentation — it marks the beginning of a new chapter, anchored in a city that thrives on image-making and reinvention.

Gucci Signals a New Creative Era in New York

Three days later, on May 16, the spotlight moves to New York, where Gucci will debut its first cruise collection under Demna. The choice of city is deliberate: New York’s rhythm, multiplicity, and cultural density offer a canvas large enough for a designer whose work has consistently engaged with society’s visual codes.

The show will introduce a creative direction that promises both disruption and clarity, situating Gucci at the heart of one of its most important markets. For American clients — historically among the brand’s most loyal — this moment is designed to reestablish presence and intention.

Louis Vuitton Closes the Month With a Landmark New York Presentation

On May 20, Louis Vuitton will deliver one of the most anticipated shows of the season, also in New York. The runway will unite the perspectives of Pharrell Williams and Nicolas Ghesquière — two voices shaping the house from distinct yet complementary angles.

The choice of venue, an iconic New York landmark, underscores Vuitton’s larger message: the American market is no longer a chapter in the house’s global conversation — it is one of its strongest engines. The show is expected to merge luxury craft, urban culture, and the scale that defines the brand’s productions.