Van Cleef & Arpels Extends Its Dance Story in New York Through March 21
- DAAS2R
- Feb 23
- 2 min read
Van Cleef & Arpels links its jewellery to ballet history and contemporary choreography, from its Dancer clips and George Balanchine’s 1967 ballet Jewels to the Dance Reflections program, which brings 16 programs to nine New York venues from February through March 21.
Van Cleef & Arpels has long treated dance as a design language. Its Dancer clips translate ballet into miniature, capturing movement through precise poses and sparkling detail, with silhouettes that read like frozen steps.
That relationship also runs in the opposite direction. The maison’s jewellery helped shape the imagination of New York City Ballet co founder George Balanchine, whose walks past Van Cleef & Arpels’ Fifth Avenue flagship are cited as part of the creative backdrop to Jewels, the 1967 ballet constructed in three acts titled Emeralds, Rubies and Diamonds.
This spring, Diamonds returns to the stage at Lincoln Center, bringing that jewellery driven reference back into live performance and reminding audiences how closely Balanchine linked structure, rhythm and the idea of preciousness.
The conversation continues through Dance Reflections by Van Cleef & Arpels, a program launched in 2020 to support daring contemporary choreography and expand audiences through international festivals. Recent editions have moved across London, Hong Kong and Kyoto.
From February through March 21, the latest edition shifts the focus to New York with 16 programs across nine venues. The lineup includes works by established figures such as Lucinda Childs and Benjamin Millepied, alongside newer voices including the choreographic trio (La) Horde, presented in costumes by Glenn Martens.
