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Milan Fashion Week Sets Its Fall 2026 Calendar for February 24–March 2, Anchored Between the Winter Olympics and Paralympics

Milano Moda Donna will run February 24 to March 2, positioned in the narrow window between the Milano Cortina 2026 Winter Olympics (ending February 22) and the Paralympics (March 6–15), with a schedule built around major debuts, second collections, and a dense run of shows across the city.


The ad campaign for the upcoming Milan Women’s Fashion Week. Filippo Tarentini/Courtesy of CNMI
The ad campaign for the upcoming Milan Women’s Fashion Week. Filippo Tarentini/Courtesy of CNMI


Milan Fashion Week has confirmed its Fall 2026 dates: February 24 to March 2. The week lands directly after the Milano Cortina 2026 Winter Olympics, which run through February 22, and ahead of the Paralympics, scheduled for March 6 to March 15—a placement that puts the city’s fashion calendar inside a broader international spotlight.


The season’s most watched moments cluster around a run of high-profile creative leadership shifts. Maria Grazia Chiuri is set to debut at Fendi on February 25 at 2 p.m. CET. Two days later, Demna will present his first runway show at Gucci on February 27 at 2 p.m. CET, followed that night by a private event at Palazzo delle Scintille featuring undisclosed live performances. The sequence continues with Meryll Rogge at Marni on February 28 at 6 p.m. CET.


The calendar also builds momentum through sophomore outings: Simone Bellotti’s second runway show at Jil Sander is scheduled for February 25, and Louise Trotter’s second show for Bottega Veneta is set for February 28. Emporio Armani will switch to a co-ed format for two shows on February 26, with an event that night tied to the launch of the brand’s “Power of You” fragrance, while Giorgio Armani’s Fall 2026 women’s collection is slated for March 1.


Elsewhere, the official schedule reinforces its major anchors. Diesel is set to open the week, with Missoni and Etro on February 25, followed by Max Mara, Boss, Prada, and Roberto Cavalli on February 26. Tod’s and Moschino land on February 27, while Ferrari, Ferragamo, Laura Biagiotti, and MSGM are scheduled for February 28. The presentations calendar adds another layer, with names including Loro Piana, Brunello Cucinelli, Kiton, Bulgari, and Giuseppe Zanotti hosting appointments off-runway.


A few cultural and retail moments round out the week’s public-facing narrative. Ann Demeulemeester will open a new store in Milan on February 26—the brand’s first outside its Antwerp flagship—and the documentary “Paving The Way — Franca’s Legacy,” centered on late Vogue Italia editor-in-chief Franca Sozzani, will premiere at Fondazione Sozzani on the opening day, followed by three days of public screenings (registration required).


The schedule also reflects shifting brand rhythms. Versace will skip the season, as newly appointed chief creative officer Pieter Mulier is set to start on July 1, while Alberta Ferretti confirmed it will appear on the Milan calendar with a presentation on the opening day at the brand’s headquarters.


In total, the week counts 161 appointments across physical and digital shows, presentations, and events—locking in a compact, high-traffic Milan run that will move at the pace of a city operating on two calendars at once.

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